Students save money when purchasing bundled products. This bundle
contains Lamb/Hair/McDaniel's MKTG, 12th Edition, and access to
MindTap for one term via printed access card. With a single login
for MindTap, you can connect with your instructor, organize
coursework and have access to a range of study tools, including an
e-book and apps all in one place! MindTap helps you learn on your
terms. Read or listen to textbooks and study with the aid of
instructor notifications, flashcards and practice quizzes.
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