The Digital-First Customer Experience - Seven Design Strategies from the World’s Leading Brands (Hardcover)

The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the right problems, develop a measurable business case, design digital-first experiences customers love and execute the new design at scale.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	July 2023
First published:	2023
Authors:	Joe Wheeler
Foreword by:	Jeanne Bliss
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover - Cloth over boards
Pages:	288
ISBN-13:	978-1-398-61266-2
Categories:	Books
LSN:	1-398-61266-9
Barcode:	9781398612662

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