But sound has surprising power to influence our decisions,
opinions, and actions in ways we might not even notice. Discordant
ambient noise can induce anxiety; ice cream truck jingles can bring
you back to your childhood. In The Sonic Boom, strategic sound
consultant Joel Beckerman provides a new framework for thinking
about sound effects on every aspect of our lives. You don't need to
be a musician or a composer to harness the power of sound. Whether
you're a corporate giant connecting with millions of customers or a
teacher connecting with one classroom of students, the key to an
effective sonic strategy is the creation of "boom moments"
transcendent instants when sound connects with a listener's
emotional core.
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