While fads such as hula hoops or streaking are usually dismissed as
silly enthusiasms, trends in institutions such as education,
business, medicine, science, and criminal justice are often taken
seriously, even though their popularity and usefulness is sometimes
short-lived. Institutional fads such as open classrooms, quality
circles, and multiple personality disorder are constantly making
the rounds, promising astonishing new developments - novel ways of
teaching reading or arithmetic, better methods of managing
businesses, or improved treatments for disease. Some of these
trends prove to be lasting innovations, but others - after
absorbing extraordinary amounts of time and money - are abandoned
and forgotten, soon to be replaced by other new schemes. In this
pithy, intriguing, and often humorous book, Joel Best - author of
the acclaimed "Damned Lies and Statistics" - explores the range of
institutional fads, analyzes the features of our culture that
foster them, and identifies the major stages of the fad cycle -
emerging, surging, and purging. Deconstructing the ways that this
system plays into our notions of reinvention, progress, and
perfectibility, "Flavors of the Month" examines the causes and
consequences of fads and suggests ways of fad-proofing our
institutions.
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