In 2005, Joel Greenblatt published a book that is already
considered one of the classics of finance literature. In "The
Little Book that Beats the Market--"a "New York Times" bestseller
with 300,000 copies in print"--"Greenblatt explained how investors
can outperform the popular market averages by simply and
systematically applying a formula that seeks out good businesses
when they are available at bargain prices. Now, with a new
Introduction and Afterword for 2010, "The Little Book that Still
Beats the Market" updates and expands upon the research findings
from the original book. Included are data and analysis covering the
recent financial crisis and model performance through the end of
2009. In a straightforward and accessible style, the book explores
the basic principles of successful stock market investing and then
reveals the author's time-tested formula that makes buying above
average companies at below average prices automatic. Though the
formula has been extensively tested and is a breakthrough in the
academic and professional world, Greenblatt explains it using 6th
grade math, plain language and humor. He shows how to use his
method to beat both the market and professional managers by a wide
margin. You'll also learn why success eludes almost all individual
and professional investors, and why the formula will continue to
work even after everyone "knows" it.
While the formula may be simple, understanding why the formula
works is the true key to success for investors. The book will take
readers on a step-by-step journey so that they can learn the
principles of value investing in a way that will provide them with
a long term strategy that they can understand and stick with
through both good and bad periods for the stock market.
As the "Wall Street Journal" stated about the original edition,
"Mr. Greenblatt...says his goal was to provide advice that, while
sophisticated, could be understood and followed by his five
children, ages 6 to 15. They are in luck. His 'Little Book' is one
of the best, clearest guides to value investing out there."
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