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Unfolding Stakeholder Thinking 2 - Relationships, Communication, Reporting and Performance (Hardcover)
Loot Price: R1,804
Discovery Miles 18 040
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Unfolding Stakeholder Thinking 2 - Relationships, Communication, Reporting and Performance (Hardcover)
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Total price: R1,824
Discovery Miles: 18 240
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This book is the companion to "Unfolding Stakeholder Thinking:
Theory, Responsibility and Engagement", which examined many
emerging theoretical and normative issues and was released to
acclaim in October 2002. "Unfolding Stakeholder Thinking 2"
collects a series of essays by leading researchers worldwide to
focus on the practice of stakeholder engagement in terms of
relationship management, communication, reporting and performance.
As stakeholder relationships and business in society have become
increasingly central to the unfolding of stakeholder thinking,
important new topics have begun to take centre stage in both the
worlds of practice and academia. The first part of the book makes
clear that simply engaging with stakeholders is insufficient to
build successful stakeholder strategies. Companies, considered as
the focal entity in a relationship, also need to actively
communicate with stakeholders and manage their relationships.
Dialogue is essential but can only be useful if companies listen to
the messages that stakeholders are sending them. It is also
essential to understand the role of power and influence in
stakeholder engagement strategies especially if partnerships or
collaborations emerge from the relationships that are engendered.
The book examines a wide range of corporate-NGO collaborations to
determine what makes them effective - and what makes them fail.
Conflict management in stakeholder alliances is also discussed. The
second part of the book addresses the critically important element
of emerging schemes for the assessment, measurement and reporting
of business in society and relationships involving stakeholders. A
variety of current approaches to stakeholder assessment and
reporting are discussed here including social auditing and
sustainability reporting. The evolution of stakeholder thinking has
led to a new view of the firm as an organism embedded in a complex
web of relationships with other organisms. The role of management
becomes immensely more challenging, when stakeholders are no longer
seen as simply the objects of managerial action but rather as
subjects with their own objectives and purposes. This book captures
the complexity of managing relationships with stakeholders and will
provide both practitioners and researchers with a wealth of
information on the benefits and consequences of this practice.
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