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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Campaigning on Facebook in the 2019 European Parliament Election - Informing, Interacting with, and Mobilising Voters (Paperback, 1st ed. 2021)
Loot Price: R4,299
Discovery Miles 42 990
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Campaigning on Facebook in the 2019 European Parliament Election - Informing, Interacting with, and Mobilising Voters (Paperback, 1st ed. 2021)
Series: Political Campaigning and Communication
Expected to ship within 10 - 15 working days
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This book investigates how political parties from 12 European
countries used Facebook to inform, interact with and mobilise
voters at the 2019 European Parliament election. Following a joint
theoretical framework and method, the results of a content analysis
of more than 14,000 Facebook posts are presented. Country specific
chapters are followed by analyses of European parties' Facebook
campaigning, the spread of populism and the use of Facebook ads by
the parties. The final chapter compares all countries showing that
campaigns are more strongly shaped by the national than by the
European political context. Facebook is used for campaigning as
usual; parties inform and persuade but neglect the platform's
mobilisation and particularly interactive affordances.
General
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