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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Pervasive Advertising (Hardcover, 2011)
Loot Price: R3,077
Discovery Miles 30 770
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Pervasive Advertising (Hardcover, 2011)
Series: Human-Computer Interaction Series
Expected to ship within 10 - 15 working days
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This book looks at the future of advertising from the perspective
of pervasive computing. Pervasive computing encompasses the
integration of computers into everyday devices, like the covering
of surfaces with interactive displays and networked mobile phones.
Advertising is the communication of sponsored messages to inform,
convince, and persuade to buy. We believe that our future cities
will be digital, giving us instant access to any information we
need everywhere, like at bus stops, on the sidewalk, inside the
subway and in shopping malls. We will be able to play with and
change the appearance of our cities effortlessly, like making
flowers grow along a building wall or changing the colour of the
street we are in. Like the internet as we know it, this
digitalization will be paid for by adverts, which unobtrusively
provide us suggestions for nearby restaurants or cafes. If any
content annoys us, we will be able to effortlessly say so and
change it with simple gestures, and content providers and
advertisers will know what we like and be able to act accordingly.
This book presents the technological foundations to make this
vision a reality.
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