Wie kann eine zeitgemasse Konzeption der Marke und ihres
Managements aussehen, die einen Erklarungsansatz und einen
Handlungsrahmen fur den Umgang mit den aktuellen Problemen,
Herausforderungen und Entwicklungen im Markenmanagement
bietet?
"
General
| Imprint: |
VS Verlag fur Sozialwissenschaften
|
| Country of origin: |
Germany |
| Release date: |
October 2004 |
| First published: |
October 2004 |
| Authors: |
Joerg Tropp
|
| Dimensions: |
244 x 170 x 17mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
310 |
| Edition: |
2004 ed. |
| ISBN-13: |
978-3-531-14237-1 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Reference & Interdisciplinary >
Communication studies >
General
|
| LSN: |
3-531-14237-2 |
| Barcode: |
9783531142371 |
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