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From Big Bang to Big Data - A History of the Media (Hardcover)
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From Big Bang to Big Data - A History of the Media (Hardcover)
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Does media history really start with a bang? More than just
newspapers, television, and social networks, media are the means by
which any information is communicated, from cosmic radiation traces
to medieval church bells to modern identity documents. Cultures are
held together as much by bookkeeping and records as they are by
stories and myths. From Big Bang to Big Data is a long history of
the media - how it has been established, used, and transformed from
the beginning of recorded time until the present. It is not
primarily a story of revolutions and innovations, but of
continuities and overlaps that reveal surprising patterns across
history. Many media were invented as ways to store and share
information, and many have served as powerful tools for
administration and control. The concerns raised about media today,
whether about privacy, piracy, or anxieties over declining cultural
standards, preoccupied earlier generations too. In a playful style,
accompanied by more than one hundred illustrations, the authors
show us how every society has been a media society in its own way.
From antique graffiti to last year's viral YouTube clip, the past
is only approachable through media. From Big Bang to Big Data
provides a new way of thinking about media in history - and about
human societies past and present.
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