'By far the best book I've ever read on the how and why of scaling.
If you care about changing the world, or just want to make better
decisions in your own life, The Voltage Effect is for you.' Angela
Duckworth, CEO of Character Lab and New York Times bestselling
author of Grit ________________ Why do some ideas make it big while
others fail to take off? According to award-winning behavioural
economist John List, the answer comes down to a single question:
Can the idea scale? Countless enterprises fall apart the moment
they scale; their positive results fizzle, they lose valuable time
and money, and the great electric charge of potential that drove
them early on disappears. In short, they suffer a voltage drop. Yet
success and failure are not about luck - in fact, there is a rhyme
and reason as to why some ideas fail and why some make it big.
Certain ideas are predictably scalable, while others are
predictably destined for disaster. In The Voltage Effect,
University of Chicago economist John A. List explains how to
identify the ideas that will be successful when scaled, and how to
avoid those that won't. Drawing on his own original research, as
well as fascinating examples from the realms of business,
government, education, and public health, he details the five
signature elements that cause voltage drops, and unpacks the four
proven techniques for increasing positive results - or voltage
gains - and scaling great ideas to their fullest potential. By
understanding the science of scaling, we can drive change in our
schools, workplaces, communities, and society at large. Because a
better world can only be built at scale. ________________ 'One of
the best economics books I have ever read - and an instant classic
in behavioral economics.' Cass R. Sunstein, Robert Walmsley
University Professor, Harvard University, and New York Times
bestselling co-author of Nudge 'Thought-provoking and engaging. A
must-read.' Daron Acemoglu, Institute Professor at MIT and
co-author of Why Nations Fail and The Narrow Corridor.
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