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Consumers, Corporations, and Public Health - A Case-Based Approach to Sustainable Business (Paperback) Loot Price: R2,153
Discovery Miles 21 530
Consumers, Corporations, and Public Health - A Case-Based Approach to Sustainable Business (Paperback): John A. Quelch

Consumers, Corporations, and Public Health - A Case-Based Approach to Sustainable Business (Paperback)

John A. Quelch

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Loot Price R2,153 Discovery Miles 21 530 | Repayment Terms: R202 pm x 12*

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The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.

General

Imprint: Oxford UniversityPress
Country of origin: United States
Release date: February 2016
Editors: John A. Quelch (Charles Edward Wilson Professor of Business Administration and Professor in Health Policy and Management)
Dimensions: 236 x 157 x 22mm (L x W x T)
Format: Paperback
Pages: 392
ISBN-13: 978-0-19-023512-3
Categories: Books > Business & Economics > Business & management > Business ethics
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Medicine > General issues > Public health & preventive medicine > General
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LSN: 0-19-023512-8
Barcode: 9780190235123

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