The Growth Juice Book was written to help companies realize
continuous growth of sales and profits. The book starts with
concepts, frameworks and practical planning perspectives that
provide the base needed by any firm desiring to get on a consistent
growth path. All materials presented here have been time tested
through the author's growth planning consulting for scores of major
firms. The second section is based on the common sense notion that
sales and profit growth are achieved one profitable sale at a time.
Enter Solution Selling(r) -- an ultra-effective selling system used
for training more than a million sales professionals in large and
small companies around the globe. Here the book provides a hands-on
detailed review of all dimensions of the Solution Selling(r)
process. Social media is fully integrated into this coverage of
Solution Selling. The final section of the book overlays the
Solution Selling(r) process with a sales management system that
enables the conversion of one profitable sale at a time into
consistent, long term sales and profit growth. Combining the
planning perspectives detailed in the first section with the
Solution Selling(r) process and sales management system yields an
effective formula for achieving the goals of continuous sales and
profit growth. The book is fast moving and easy to read as it
features many (70) short, single concept chapters, highlighted by
dozens of cartoons exemplifying principles as they are presented.
To build and maintain interest, the various components of the
Solution Selling(r) process and sales management system are
presented in an actual selling scenario that includes many fun
characters introduced along the way to provide a lively,
entertaining s
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