This book describes current best practice in managing construction.
It is based on case studies of leading practice responding to
demands from customers that construction match the value and
quality that international competition is forcing on their own
businesses. The case studies show that major customers now partner
with construction firms to find more efficient ways of working. The
resulting best practice adds to these cooperative approaches a
drive for efficiency and innovation based on benchmarks of world
class performance that empower teams to set themselves competitive
targets. So the new approach balances cooperation and competition.
This is why Professor John Bennett's book is called ''Construction:
The Third Way.'' The third way in modern politics balances the
extremes of cooperation and competition in the interests of the
whole community. At its best it encourages sustainable economic
growth within a fair society. These aims are echoed in leading
practice where teams able to balance cooperation and competition
deliver better value for their customers and yet earn sustainably
higher profits for construction. The new approach requires managers
to rethink construction using ideas from fundamental science that
see human organizations as self-organizing networks of
relationships. This throws new light on the strengths and
weaknesses of both competition and cooperation, and provides the
basis for a new paradigm to guide key construction decisions. The
book describes this background and provides advice about
organization structures that are responsive to changing markets and
technologies, and construction processes that enable the industry
to earch fair profits by providing customers with the levels of
value and quality they now demand.
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