American independent cinema has been an important creative and
cultural media entity for the past fifteen years. The approach of
this sector is one of cultural construction that simultaneously
provides a socio-political reference through which critics and
audience can attach certain films to popular movements and ideas.
Declarations of Independence questions the supposed autonomy of
this cinema and asks if independent film can possibly survive in
the face of the mass-production and profit of Hollywood. Berra's
text presents the reader with a unique structural approach to the
subject matter with his arguments mirroring the actual film
production process. He gives detailed insight into the core product
with reference to specific films and studies of audiences and their
enthusiasm for this type of alternative media. American Independent
cinema continues to grow as a fashionable scene and Declarations of
Independence analyses its popularity, economic viability and the
production process of so-called 'niche' cinema. Berra uses
directors such as Quentin Tarantino and Steven Soderberg as
examples of those who have crossed successfully into the cultural
mainstream, altering media and public perception. This
comprehensive book is a useful resource for scholars as it gives an
overview of the industry from conception of a film right though to
festival exposure and public consumption. Berra also presents a
strong academic argument and places the discussion of this
increasingly popular genre within a wider socio-political context.
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