A study of baseball-card collecting in the upper Midwest becomes
"an ethnographic account of a local fan culture" by dint of Bloom's
wearisome academese. Bloom (American Studies/Dickinson Coll.)
latches onto the perhaps obvious premise that "white middle class
men were the primary constituency that comprised the core of the
baseball card collecting hobby" and never lets go. His study covers
the late 1980s into the 1990s, after the hobby had been thoroughly
commercialized by home-shopping shows on cable television. A hobby
with its origins in "the nostalgia for innocence located in symbols
of white middle-class boyhood" became a big business back in the
mid-1970s, when the number of serious collectors grew from 4,000 to
250,000. The Fleer Corporation's successful antitrust suit against
Topps opened the door for other companies to produce cards. That,
Bloom argues, set off the direct-marketing boom of the late 1980s;
baseball cards became the product rather than the incentive to buy
a product, such as cereal or gum or cupcakes. Bloom goes on to
examine the dynamics of sports memorabilia shows, finding a class
structure among the dealers and collectors in their baseball caps
and beer-commercial T-shirts. Those he studied "attempted to make a
mass-media form meaningful within their collecting subculture."
Numbing statements unfortunately blot out astute, ironic
observations, such as Bloom's noting the annoyance show dealers
have with children: What was once a boy's hobby now has little
patience for childish enthusiasms. Not a collector himself, Bloom
refers to his interviewees by first names only ("I first learned of
Dave when I was interviewing Bob . . ."), thus giving their
statements a confessional edge, like testimony at an AA meeting.
Bloom's occasional cogent observations would be better served by
levity and clarity. (Kirkus Reviews)
Explores the connection between baseball card collecting and
nostalgia among men of the baby boom.
"Collectors often decried how money had ruined their hobby,
making it hard for them to form meaningful friendships through
their cards. Money, however, made the hobby not only profitable but
also more serious, more instrumental, and therefore more manly. The
same collectors who complained about greed often bragged in the
same interview about the value of their cards. Yet money, in turn,
made the hobby less akin to child's play and more like work:
lonely, competitive, unfulfilling, and alienating".
Baseball card collecting carries with it images of idealized
boyhoods in the sprawling American suburbs of the postwar era. Yet
in the past twenty years, it has grown from a pastime for children
to a big-money pursuit taken seriously by adults. In A House of
Cards, John Bloom uses interviews with collectors, dealers, and
hobbyists as well as analysis of the baseball card industry and
extensive firsthand observations to ask what this hobby tells us
about nostalgia, work, play, masculinity, and race and gender
relations among collectors.
Beginning in the late 1970s and into the early 1990s, baseball
card collecting grew into a business that embodied traditional
masculine values such as competition, savvy, and industry. In A
House of Cards, Bloom interviews collectors who reveal ambivalence
about the hobby's emphasis on these values, often focusing on its
alienating, lonely, and unfulfilling aspects. They express
nostalgia for the ideal childhood world many middle-class white
males experienced in the postwar years, when they perceived
baseball card collecting as a form of play, not amoneymaking
enterprise.
Bloom links this nostalgia to anxieties about
deindustrialization and the rise of the civil rights, feminist, and
gay rights movements. He examines the gendered nature of swap meets
as well as the views of masculinity expressed by the collectors: Is
the purpose of baseball card collecting to form a community of
adults to reminisce or to inculcate young men with traditional
masculine values? Is it to establish "connectedness" or to make
money? Are collectors striving to reinforce the dominant culture or
question it through their attempts to create their own meaning out
of what are, in fact, mass-produced commercial artifacts?
Bloom provides a fascinating exploration of male fan culture,
ultimately providing insight into the ways white men of the baby
boom view themselves, masculinity, and the culture at large.
General
Imprint: |
University of Minnesota Press
|
Country of origin: |
United States |
Series: |
American Culture |
Release date: |
March 1997 |
First published: |
March 1997 |
Authors: |
John Bloom
|
Dimensions: |
216 x 140 x 13mm (L x W x T) |
Format: |
Paperback
|
Pages: |
160 |
Edition: |
New |
ISBN-13: |
978-0-8166-2871-1 |
Categories: |
Books >
Sport & Leisure >
Sports & outdoor recreation >
Ball games >
Baseball
|
LSN: |
0-8166-2871-8 |
Barcode: |
9780816628711 |
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