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Books > Social sciences > Education > Higher & further education
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Economics Of Intercollegiate Sports, The (Hardcover, Second Edition)
Loot Price: R3,595
Discovery Miles 35 950
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Economics Of Intercollegiate Sports, The (Hardcover, Second Edition)
Expected to ship within 12 - 17 working days
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Why do universities place so much emphasis on athletics? Are the
salaries of head coaches excessive? Should student-athletes be
paid? Why is there so much cheating in college sports? Should
athletic departments be subsidized by the university? Does Title IX
unfairly discriminate against men's sports? This textbook is
designed to help teach students about the business of college
sports, particularly the big-money sports of football and
basketball, allowing them to answer these and other important
questions. The book provides undergraduate students with the
information and economic tools to analyze the behavior of the NCAA,
athletic conferences, and individual colleges and universities in
the market for college sports. Specific topics include the markets
for athletes and coaches, the importance of athletics for colleges
and universities, the finances of athletic departments, the
influence of the media in commercializing college sports, issues of
race and gender, and the possibilities for reforming college
sports.
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