Based on twenty plus years of selling enterprise software
solutions, "Selling High Value Software" is about winning deals at
the highest attainable value. It covers first-hand tips and
techniques that you can use to boost value recognition and sustain
it through the most demanding sales cycle. These are ideas and
suggestions that will help you through the sales negotiations, due
diligence processes and commercial situations that are typical of
high value software contracts. Aimed at small and medium sized
software companies who develop original intellectual content, the
book is a street-fighter's guide to value creation and is
beautifully paced throughout it's high-octane 200+ pages.
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