This 214-page, 31-chapter book is designed to be useful to
EVERYONE from beginning website owners to intermediate and advanced
website developers and marketers. The opening chapters cover the
basics before Colascione dives into the more detailed information
people need to build, market and maintain a successful website on
Google. The progression takes readers from the starting point of
registering their domain name all the way through website editing
software to Search Engine Optimization for developed sites,
including insight into the most sophisticated search engine
algorithms like Google Panda and Google Penguin which ultimately
determine how high websites are ranked.
The first few chapters cover domain names and web hosting as
well as, IP's, DNS, web site builders, web editing software like
Dreamweaver and Photoshop, and how to get a site started. Do not
let this initial simplicity fool you. After the basics are out of
the way, the book covers Search Engine Optimization specifically
for Google and how you should go about building and optimizing a
web site. There are several chapters on text links due to the
importance they play in search visibility and what to avoid (Google
Penguin) as well as what to go after. After the semi intermediate
topics are out of the way, the reader dives into search algorithms,
advanced content marketing, reputation management, social media,
some strategic ideas and touches on most of the new things Google
is doing. Finally, together with the author, the reader tears deep
into some Google Patents, specifically, DOCUMENT SCORING BASED ON
DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD
FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of
which are extreamly relevant to what is happening today's advanced
algorithms. The book concludes with advice and predictions from the
author for the future.
This book is about fully understanding everything to do with
your web site and what it means to Google. This book is clear,
concise, backed up with factual data straight from Google's own
patents, and effectively teaches you, not just what to do with your
site, but exactly why you're doing it in the first place. By truly
understanding your web site, search engine optimization, social
media and how it all ties into your brand, you can better plan and
implement strategies which will save you time, money and effort all
while helping you avoid easily overlooked mistakes that could wind
up costing you your entire online business.
This book explains: Domain names, web hosting, IP addresses,
site builders, and development tools. Explore advanced operation of
organic (natural) search engines ranking, indexing, information
storage and retrieval systems and PageRank algorithms with
reference to patent claims. Understand Google search engine
decision making process and operation of advanced Google operators,
algorithms and filters. Off-page and on-page SEO techniques and
Semantic web and website accessibility. Site architecture issues
and website monetization. Planning in-bound linkage and effective,
merit based link building. Common black hat and white hat
techniques; consequences of black hat techniques. Metrics and
monitoring Tools to monitor website performance, traffic and
rankings. Using Google Webmaster Tools and Analytics. Social media
marketing, Twitter, Facebook, Google+, Pintrest, LinkedIn, etc.
Content marketing, PR, and press release marketing. Pay-per-click
advertising.
For basic, intermediate and highly advanced SEO. The author
covered as much material as possible. Readers of this book are sure
to walk away with valuable thoughts and insights which will change
they way they think about their web sites.
General
Imprint: |
Createspace Independent Publishing Platform
|
Country of origin: |
United States |
Release date: |
April 2012 |
First published: |
April 2012 |
Authors: |
John Colascione
|
Dimensions: |
229 x 152 x 12mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
216 |
ISBN-13: |
978-1-4751-5566-2 |
Categories: |
Books >
Computing & IT >
Internet >
Web browsers >
General
|
LSN: |
1-4751-5566-2 |
Barcode: |
9781475155662 |
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