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The Radio Handbook - Fourth Edition (Hardcover, 4th edition)
Loot Price: R4,149
Discovery Miles 41 490
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The Radio Handbook - Fourth Edition (Hardcover, 4th edition)
Series: Media Practice
Expected to ship within 12 - 17 working days
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Updated and revised, the fourth edition of The Radio Handbook is a
comprehensive guide to the medium of radio and the radio industry
in the UK. Featuring new chapters on social media and podcasting,
this book offers a thorough breakdown of the knowledge and skills
needed to work within the contemporary radio industry. Using
examples, case studies and transcripts, it examines the various
building blocks that make radio, from music scheduling to news
values and from phone-ins to sports commentaries. The latest trends
in contemporary audio practice are referenced throughout, including
the increased adoption of smartphone technology, further
consolidation within commercial radio, and the ongoing debate about
the future funding of the BBC against the backdrop of an
accelerated move towards remote working, the rise in popularity of
podcasting and an ever more crowded media landscape. Combining
theory and practice, this textbook is ideally suited for students
of radio, media, communications and journalism. It equips readers
with the skills they need to not only produce good radio
themselves, but to have the knowledge they need to become a
critical friend of the medium.
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