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Books > Business & Economics > Business & management > Business ethics
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The Social Organisation of Marketing - A Figurational Approach to People, Organisations, and Markets (Hardcover, 1st ed. 2017)
Loot Price: R4,262
Discovery Miles 42 620
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The Social Organisation of Marketing - A Figurational Approach to People, Organisations, and Markets (Hardcover, 1st ed. 2017)
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The book examines the social processes which have shaped the
development and organisation of various marketing practices and
activities, and the markets associated with them. Drawing on the
figurational-sociological approach associated with Norbert Elias
the contributors explain how various markets and related marketing
practices and activities are organised, enabled and constrained by
the actions of people at different levels of social integration.
Collectively, The Social Organisation of Marketing provides
insights into topics such as the consumption and of wine in China,
the advertising of Guinness, the management of on-line communities
in Germany, the corporate social responsibility strategies of
multinational energy corporations in Africa, the concept of talent
management in contemporary organisations, the child consumer in
Ireland, and the constraining and enabling influences of the
American corporate organisational structure.
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