The phenomena of enterprise' and heritage' might at first thought
seem unrelated: this book sets out to show that the two concepts
are not only related but deeply interdependent. If enterprise' can
be used to define the official encouragement of the values of the
market society, then the growth of the heritage industry can be
seen as a manifestation of the entrepreneurial spirit - marketing
the past so that it is accessible to the man or woman in the
street.
Using case studies, commentary and critique, the contributors to
this lively volume discuss the importance of enterprise' and
heritage' in British social and cultural life, with examples drawn
from film, television, literature, urban planning, architecture,
government advertising, information technology and tourism.
General
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