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Multinational Management, International Edition (Paperback, 6th edition)
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Multinational Management, International Edition (Paperback, 6th edition)
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In today's increasingly complex global environment, developing and
making strategic choices are the mainstays of successful decision
making. The updated edition of Cullen & Parboteeah's
MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International
Edition uses a distinctive strategic approach to explore the global
economy and the impact of managerial decisions-equipping students
with a strategic mindset. The text covers all topics essential to
international management, including comparative management issues,
formation and implementation of strategies in the global
environment, the building of strategic alliances, negotiation and
cross-cultural communication, international human resource
management, business ethics, and much more.
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