Retailing in the Third World occurs in a wide range of contexts. In
some places it is literally a matter of life and death--concerned
with the distribution of the most basic foodstuffs. Elsewhere it is
at the forefront of economic development.
This volume explores some of the factors which explain the variety
of retail structures and modes of consumer behavior that
characterize retailing in developing countries. Geographical
variations are seen to be the product of cultural forces as well as
economic ones; the interface between culture and consumer behaviour
is shown to be as potent a force within retailing as structural
changes in distribution channels and retail outlets. Analysis of
retail environments in developing countries points to the need for
a dynamic framework capable of capturing the interaction between
world economic influences and social and economic formations
specific to particular places. Containing a broad cross-section of
case studies, the volume aims to be both international and
interdisciplinary and will appeal to anyone with an interest in
retailing and marketing in developing countries.
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