Business is the religion of the contemporary world. We now live
in a business culture, in which business plays the major role in
determining how we encounter and interpret the world around us. So
argues John Deeks in a provocative book that highlights the
influence of business on culture and traces the increasingly
dominant role that business has played in shaping social and
cultural experience. The book's general thesis is that the focus of
business activity has broadened to encompass not only the
traditional exploitation of resources and the manufacture of
artifacts, but also the exploitation and manufacture of language,
images, symbols and consciousness--- the very substance of the idea
of culture. It argues that in the contemporary world, the dividing
line between commerce and culture is becoming increasingly blurred
and that business practices and values now dominate the material,
intellectual and spiritual life of the community.
The book is structured around the idea of an extended business
culture. This provides the focal points for an analysis of cultural
developments related to the activities and values of the world of
business. These focal points are: the development of the market
economy; the control of technology; the manipulation of language,
images and symbols; the shaping of consciousness; and the
transmission of ideology. The book's general thesis is illustrated
by an eclectic and entertaining range of material drawn from
economics, sociology, psychology, anthropology, history, art,
biography, literature, film, theater, television, technology, and
computer science--- material drawn together by the common thread of
business. By utilizing literary, dramatic and visual texts together
with material on entrepreneurship and business management, the
author looks at the world of business imaginatively as well as
analytically--- an approach that reinforces his ideas about the
relationship among business, society and culture. The book will be
of particular value to those with an interest in business and
social and cultural issues, and to business teachers and students.
It will provide ideal supplemental reading for courses on Business
and Society.
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