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The Marvelous Clouds - Toward a Philosophy of Elemental Media (Paperback)
Loot Price: R563
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The Marvelous Clouds - Toward a Philosophy of Elemental Media (Paperback)
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List price R622
Loot Price R563
Discovery Miles 5 630
You Save R59 (9%)
Expected to ship within 10 - 15 working days
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When we speak of clouds these days, it is as likely that we mean
data clouds or network clouds as cumulus or stratus. In their
sharing of the term, both kinds of clouds reveal an essential
truth: that the natural world and the technological world are not
so distinct. In The Marvelous Clouds, John Durham Peters argues
that though we often think of media as environments, the reverse is
just as true environments are media. Peters defines media
expansively as elements that compose the human world. Drawing from
ideas implicit in media philosophy, Peters argues that media are
more than carriers of messages: they are the very infrastructures
combining nature and culture that allow human life to thrive.
Through an encyclopedic array of examples from the oceans to the
skies, The Marvelous Clouds reveals the long prehistory of
so-called new media. Digital media, Peters argues, are an extension
of early practices tied to the establishment of civilization such
as mastering fire, building calendars, reading the stars, creating
language, and establishing religions. New media do not take us into
uncharted waters, but rather confront us with the deepest and
oldest questions of society and ecology: how to manage the
relations people have with themselves, others, and the natural
world. A wide-ranging meditation on the many means we have employed
to cope with the struggles of existence from navigation to farming,
meteorology to Google The Marvelous Clouds shows how media lie at
the very heart of our interactions with the world around us.
Peters's book will not only change how we think about media but
provide a new appreciation for the day-to-day foundations of life
on earth that we so often take for granted.
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