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Communication Essentials for Financial Planners - Strategies and Techniques (Hardcover)
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Communication Essentials for Financial Planners - Strategies and Techniques (Hardcover)
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Exploring the Human Element of Financial Planning Communication
Essentials for Financial Planners tackles
the counseling side of practice to help financial
planners build more productive client relationships. CFP Board’s
third book and first in the Financial Planning Series,
Communication Essentials will help you learn how to relate to
clients on a more fundamental level, and go beyond "hearing" their
words to really listen and ultimately respond to what
they're saying. Expert coverage of body language, active listening,
linguistic signals, and more, all based upon academic theory. There
is also an accompanied set of videos that showcase both good and
bad communication and counseling within a financial planning
context. By merging written and experiential learning supplemented
by practice assignments, this book provides an ideal resource for
any client-facing financial professional as well as any student on
their pathway to CFP® certification. Counseling is a
central part of a financial planner's practice, and attention to
interpersonal communication goes a long way toward progressing in
the field; this guide provides practical instruction on the proven
techniques that make a good financial planner great. Build
client relationships based on honesty and trust Learn to read body
language and the words not spoken Master the art of
active listening to help your clients feel heard Tailor your
communications to suit the individual client's needs The modern
financial planning practice is more than just mathematics and
statistical analysis—at its heart, it is based on trust,
communication, and commitment. While interpersonal skills have
always been a critical ingredient for success, only recently has
this aspect been given the weight it deserves with its
incorporation into the certification process. Communication
Essentials for Financial Planners provides gold-standard
guidance for certification and beyond.
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