Success in today's globalized business environment requires deep
knowledge of varied areas, and the willingness to engage in
commerce not just across geographic areas, but cross-culturally and
environmentally as well. Doing Business in Latin America offers an
in-depth look at a complex region, integrating practitioners and
scholars ideas to examine business conducted in Latin America
through the lens of international business and globalization.
The book introduces, discusses, and explains in detail the
historical, economic, cultural, political, and technological
impacts of globalization and business conduct in Latin American
countries. It also considers the contemporary business environment
of the area, looking at how current country and regional factors
have affected the process of starting and operating businesses.
Finally, it looks forward to the emerging trends that portend the
future of business in these countries.
With its combination of contemporary analysis and historical
discussion, this book is a vital tool to all scholars and
practitioners with an interest in the opportunities offered by the
current Latin American business environment."
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