The epic tale of the five owners who shepherded the NFL through its
tumultuous early decades and built the most popular sport in
America The National Football League is a towering, distinctly
American colossus spewing out $14 billion in annual revenue. But it
was not always a success. In The League, John Eisenberg focuses on
the pioneering sportsmen who kept the league alive in the 1920s,
1930s, and 1940s, when its challenges were many and its survival
was not guaranteed. At the time, college football, baseball,
boxing, and horseracing dominated America's sports scene. Art
Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert
Bell believed in pro football when few others did and ultimately
succeeded only because at critical junctures each sacrificed the
short-term success of his team for the longer-term good of the
league. At once a history of a sport and a remarkable story of
business ingenuity, The League is an essential read for any fan of
our true national pastime.
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