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Politics and the Twitter Revolution - How Tweets Influence the Relationship between Political Leaders and the Public (Paperback)
Loot Price: R1,272
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Politics and the Twitter Revolution - How Tweets Influence the Relationship between Political Leaders and the Public (Paperback)
Series: Lexington Studies in Political Communication
Expected to ship within 12 - 17 working days
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Politics and the Twitter Revolution: How Tweets Influence the
Relationship between Political Leaders and the Public by John H.
Parmelee and Shannon L. Bichard is the first comprehensive
examination of how Twitter is used politically. Surveys and
in-depth interviews with political Twitter users answer several
important questions, including: Who follows the political leaders
on Twitter, and why? How persuasive are political tweets? Is
political Twitter use good for democracy? These and other questions
are answered from theoretical perspectives, such as uses and
gratifications, word-of-mouth communication, selective exposure,
innovation characteristics, and the continuity-discontinuity
framework. In addition, content analysis and frame analysis
illustrate how political leaders' tweets frame their policies and
personalities. The findings in Politics and the Twitter Revolution
show Twitter to be surprisingly influential on political discourse.
Twitter has caused major changes in how people engage politically.
Followers regularly take actions that are requested in leaders'
tweets, and, in many cases, leaders' tweets shape followers'
political views more than friends and family. Other findings raise
concerns. For some, Twitter use contributes to political
polarization, and there is frequently a disconnect between what
followers expect from leaders on Twitter and what those leaders are
giving them.
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