For the first time, John Harrington brings together both Best
Business Practices for Photographers and More Best Business
Practices for Photographers, creating a complete and comprehensive
guide for photographers starting, maintaining, and growing their
business in order to achieve financial success and personal
satisfaction. The photography industry is advancing and changing
more--and more quickly--than ever. Right along with changes in
camera technology, photographers are witnessing shifts in the
business landscape that can be a challenge to understand and
navigate, whether they're just beginning their business or growing
it after 25 years of shooting. Best Business Practices for
Photographers, 3rd Edition, is an updated and expanded version of
John Harrington's bestselling books on the topic. For the first
time, Harrington brings together both Best Business Practices for
Photographers and More Best Business Practices for Photographers,
creating a complete and comprehensive guide for photographers
starting, maintaining, and growing their business in order to
achieve financial success and personal satisfaction. In great
detail and with a friendly, conversational voice, Harrington covers
all the key points of the business of professional photography, and
he provides today's best practices that you need to know. This book
covers: - How to establish your business (Sole Proprietor vs.
LLC/LLP vs. S Corp) - Whether or not you need a physical,
brick-and-mortar location - The equipment you need - Planning a
shoot - The value of internships - Setting your fees - Pricing your
work - Why you need insurance - Surviving an IRS audit - Contracts
for editorial, commercial, and corporate clients, as well as
weddings and rites of passage - The art of negotiation - How video
can be incorporated into your business - Marketing, branding, and
social media - Publishing a book of your work - Practical finance
advice and guidance, from working with accountants to setting up
QuickBooks - How to protect your work - Releases for models,
property, and more - How to handle a breach of contract - Licensing
your work - Digital asset management Whether you're just starting a
photography business or you're a veteran shooter looking to improve
your finances, Best Business Practices for Photographers, 3rd
Edition, is for you. Harrington's Best Business Practices books
have long been recognized throughout the industry as the go-to
resource for photographers, and this new, complete 3rd Edition is
your key to a successful career in photography.
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