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On the Digital Semiosphere - Culture, Media and Science for the Anthropocene (Hardcover)
Loot Price: R3,390
Discovery Miles 33 900
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On the Digital Semiosphere - Culture, Media and Science for the Anthropocene (Hardcover)
Expected to ship within 12 - 19 working days
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It is only since global media and digital communications became
accessible to ordinary populations – with Telstar, jumbo jets,
the pc and mobile devices – that humans have been able to
experience their own world as planetary in extent. What does it
mean to be one species on one planet, rather than a patchwork of
scattered, combative and mutually untranslatable cultures? One of
the most original and prescient thinkers to tackle cultural
globalisation was Juri Lotman (1922-93). On the Digital Semiosphere
shows how his general model of the semiosphere provides a unique
and compelling key to the dynamics and functions of today’s
globalised digital media systems and, in turn, their interactions
and impact on planetary systems. Developing their own reworked and
updated model of Lotman’s evolutionary and dynamic approach to
the semiosphere or cultural universe, the authors offer a unique
account of the world-scale mechanisms that shape media, meanings,
creativity and change – both productive and destructive. In so
doing, they re-examine the relations among the contributing
sciences and disciplines that have emerged to explain these
phenomena, seeking to close the gap between biosciences and
humanities in an integrated ‘cultural science’ approach.
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