At the heart of this book lies a reappraisal of humanities
research and its use in understanding the conditions of a
consumer-led society. This is an open, investigative, critical,
scientific task as well as an opportunity to engage with creative
enterprise and culture. Now that every user is a publisher,
consumption needs to be rethought as action not behavior, and media
consumption as a mode of literacy.
Online social networks and participatory media are often still
ignored by professionals, denounced in the press and banned in
schools. But the potential of digital literacy should not be
underestimated. Fifty years after Richard Hoggart's pioneering "The
Uses of Literacy" reshaped the educational response to popular
culture, John Hartley extends Hoggart's argument into digital
media. Media evolution has made possible the realism of the modern
age journalism, the novel and science not to mention mass
entertainment on a global scale.
Hartley reassesses the historical and global context,
commercial and cultural dynamics and the potential of popular
productivity through analysis of the use of digital media in
various domains, including creative industries, digital
storytelling, YouTube, journalism, and mediated fashion.
Encouraging mass participation in the evolutionary growth of
knowledge, "The Uses of Digital Literacy" shows how today's teenage
fad may become tomorrow's scientific method. Hartley claims the
time has come for education to catch up with entertainment and for
the professionals to learn from popular culture. This book will
stimulate the imagination and stir further research.
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