Books > Arts & Architecture > History of art / art & design styles > From 1900 > Design styles > Modernist design & Bauhaus
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Design: A Very Short Introduction (Paperback, New)
Price: R214
Discovery Miles 2 140
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Design: A Very Short Introduction (Paperback, New)
Series: Very Short Introductions
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Price R214
Discovery Miles 2 140
Expected to ship within 2 - 4 working days
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John Heskett wants to transform the way we think about design by
showing how integral it is to our daily lives, from the spoon we
use to eat our breakfast cereal, and the car we drive to work in,
to the medical equipment used to save lives. Design combines 'need'
and 'desire' in the form of a practical object that can also
reflect the user's identity and aspirations through its form and
decoration. This concise guide to contemporary design goes beyond
style and taste to look at how different cultures and individuals
personalize objects. Heskett also reveals how simple objects, such
as a toothpick, can have their design modified to suit the specific
cultural behaviour in different countries. There are also
fascinating insights into how major companies such as Nokia, Ford,
and Sony approach design. Finally, the author gives us an exciting
vision of what design can offer us in the future, showing in
particular how it can humanize new technology. ABOUT THE SERIES:
The Very Short Introductions series from Oxford University Press
contains hundreds of titles in almost every subject area. These
pocket-sized books are the perfect way to get ahead in a new
subject quickly. Our expert authors combine facts, analysis,
perspective, new ideas, and enthusiasm to make interesting and
challenging topics highly readable.
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