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Books > Reference & Interdisciplinary > Communication studies > Media studies
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The British Newspaper Industry - The Future of the Regional Press (Hardcover, 1st ed. 2016)
Loot Price: R2,349
Discovery Miles 23 490
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The British Newspaper Industry - The Future of the Regional Press (Hardcover, 1st ed. 2016)
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It is never very obvious to spectators of the newspaper business
just why it is that the industry has suffered so badly in recent
years. Most ascribe the reasons to the arrival of the Internet in
all its forms when, in truth, most of its problems were created by
the newspaper managements themselves, either by weak management in
the control of its environment, by a serious lack of foresight in
looking to the future, or by assuming that change, if it were to
come, would be at the slow pace of past change. The magisterial
attitudes of most newspaper managements served to engender a
growing resentment particularly among the advertisers who were
forced to pay increased rates to enable the cover prices of the
publications to be held down. The British Newspaper Industry sets
out to distinguish the newspaper industry from the generality of
single product organisations and to provide tailored solutions to
its problems by drawing on a variety of techniques and practices
successfully used in other industries.
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