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Bearing Light: Flame Relays and the Struggle for the Olympic Movement (Paperback)
Loot Price: R1,210
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Bearing Light: Flame Relays and the Struggle for the Olympic Movement (Paperback)
Series: Sport in the Global Society - Contemporary Perspectives
Expected to ship within 12 - 17 working days
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In recent decades, five to ten times as many persons have turned
out for the Olympic flame relay as have watched Olympic sports
contests live. Flame Relays and the Struggle for the Olympic
Movement: Bearing Light, the first anthropological analysis of the
contemporary torch relay, exposes and interprets the transformation
of the ritual across a 25-year period, from Los Angeles 1984
through the IOC's 2009 announcement that, in the aftermath of the
politically contentious Beijing performance, there will be no more
global relays. This volume offers a rare case study of continuity
and change in a leading transnational and trans-cultural ritual
form. Through data publicly revealed for the first time, the reader
is carried fully backstage and into the conflicts and negotiations
among Olympic organizing committees, the Greek Olympic movement,
national governments, and transnational actors like the IOC,
commercial sponsors, and operations management firms. Readers will
come to know the leading flame relay authorities and practitioners,
gaining a deeper understanding of the Olympic managerial revolution
with its characteristic 'world's best practice' language. Analysis
of the transnational flow of Olympic operations management offers
important corrections to much existing globalization theory by
demonstrating both how powerful and how culturally and politically
parochial world's best practices can turn out to be. The dialectic
between the cultural performance genres of ritual and spectacle
provides a further intellectual architecture for these studies
posing the question of whether the Olympic Movement will be able to
survive the successes of the Olympic Sports Industry. This book was
previously published as a special issue of Sport in Society.
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