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Bearing Light: Flame Relays and the Struggle for the Olympic Movement (Hardcover)
Loot Price: R3,883
Discovery Miles 38 830
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Bearing Light: Flame Relays and the Struggle for the Olympic Movement (Hardcover)
Series: Sport in the Global Society - Contemporary Perspectives
Expected to ship within 12 - 17 working days
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The Flame Relay and the Olympic Movement is the first book-length
scholarly study in English of the contemporary Olympic flame relay.
Reporting for the first time on years of intensive ethnographic
research and organizational intervention, MacAloon literally
follows the Olympic flame through twenty years of intercultural
encounter, conflict, and negotiation. Focusing on the frequently
harmonious, sometimes perilous encounters among Greek flame relay
officials, cultural agents, and discourses, foreign Olympic Games
organizing committees, and such transnational actors as the IOC and
its corporate sponsors since 1984, a context is created for
understanding the significance for the Olympic movement and for
globalization studies of the 2004 Athens flame relay, the first to
travel the entire world. Through intensive interviews and
co-participations with leading Greek and American actors and the
contributions of young Greek researchers who worked backstage on
the relay, Bearing Light demonstrates how culturally parochial the
managerial regime of "world's best practices" often turns out to be
and yet how inescapable it has become for those who wish to
communicate across cultural and political boundaries. This dilemma,
the contributors argue, constitutes the practical form in which the
struggle to preserve a sense of "Olympism" and "the Olympic
Movement" against the demands and prerogatives of today's Olympic
sports industry is being chiefly fought out. This book was
previously published as a special issue of Sport in Society
General
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