0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship

Buy Now

How to Launch a Magazine in this Digital Age (Paperback, New) Loot Price: R1,261
Discovery Miles 12 610
How to Launch a Magazine in this Digital Age (Paperback, New): John Jenkins

How to Launch a Magazine in this Digital Age (Paperback, New)

John Jenkins; Mary Hogarth

 (sign in to rate)
Loot Price R1,261 Discovery Miles 12 610 | Repayment Terms: R118 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

General

Imprint: Bloomsbury Academic USA
Country of origin: United States
Release date: November 2013
First published: December 2013
Editors: John Jenkins
Authors: Mary Hogarth
Dimensions: 235 x 156 x 16mm (L x W x T)
Format: Paperback
Pages: 232
Edition: New
ISBN-13: 978-1-4411-7799-5
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
LSN: 1-4411-7799-X
Barcode: 9781441177995

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners