"Ducking and Diving" delves into the fall of British basketball
popularity by looking at the history of basketball, or Brunel
University, and Britain in the 1980s. Basketball is the world's
second most popular sport. So why did it never take off in Britain?
It could have been so different. Thirty years ago basketball was
the flagship sport of Channel Four television - awash with
marketing, millionaires and even Manchester United. Within five
years, it had all gone wrong. Amidst the chaos, British basketball
acquired its strangest ever national champions. How this happened
is part of the history of basketball, of Brunel University, and the
Britain of the 1980's - a country where attitudes towards work and
money were revolutionised, confused and ultimately discarded. Just
like basketball itself.
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