A "New York Times" and "Wall Street Journal" Bestseller
In this book, Whole Foods Market cofounder John Mackey and
professor and Conscious Capitalism, Inc. cofounder Raj Sisodia
argue for the inherent good of both business and capitalism.
Featuring some of today's best-known companies, they illustrate how
these two forces can--and do--work most powerfully to create value
for all stakeholders: including customers, employees, suppliers,
investors, society, and the environment.
These "Conscious Capitalism" companies include Whole Foods Market,
Southwest Airlines, Costco, Google, Patagonia, The Container Store,
UPS, and dozens of others. We know them; we buy their products or
use their services. Now it's time to better understand how these
organizations use four specific tenets--"higher purpose,"
"stakeholder integration," "conscious leadership," and "conscious
culture and management"--to build strong businesses and help
advance capitalism further toward realizing its highest potential.
As leaders of the Conscious Capitalism movement, Mackey and Sisodia
argue that aspiring leaders and business builders need to continue
on this path of transformation--for the good of both business and
society as a whole.
At once a bold defense and reimagining of capitalism and a
blueprint for a new system for doing business grounded in a more
evolved ethical consciousness, this book provides a new lens for
individuals and companies looking to build a more cooperative,
humane, and positive future.
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