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Competitive Marketing (RLE Marketing) - A Strategic Approach (Hardcover) Loot Price: R8,559
Discovery Miles 85 590
Repayment Terms: R802 pm x 12*
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Competitive Marketing (RLE Marketing) - A Strategic Approach (Hardcover): John O'Shaughnessy

Competitive Marketing (RLE Marketing) - A Strategic Approach (Hardcover)

John O'Shaughnessy

Series: Routledge Library Editions: Marketing

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Loot Price R8,559 Discovery Miles 85 590 | Repayment Terms: R802 pm x 12*

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: August 2014
First published: 2015
Authors: John O'Shaughnessy
Dimensions: 246 x 189 x 46mm (L x W x T)
Format: Hardcover
Pages: 762
ISBN-13: 978-1-138-79287-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-138-79287-X
Barcode: 9781138792876

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