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Competitive Marketing (RLE Marketing) - A Strategic Approach (Hardcover) Loot Price: R8,713
Discovery Miles 87 130
Repayment Terms: R817 pm x 12*
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Competitive Marketing (RLE Marketing) - A Strategic Approach (Hardcover): John O'Shaughnessy

Competitive Marketing (RLE Marketing) - A Strategic Approach (Hardcover)

John O'Shaughnessy

Series: Routledge Library Editions: Marketing

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Loot Price R8,713 Discovery Miles 87 130 | Repayment Terms: R817 pm x 12*

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: August 2014
First published: 2015
Authors: John O'Shaughnessy
Dimensions: 246 x 189 x 46mm (L x W x T)
Format: Hardcover
Pages: 762
ISBN-13: 978-1-138-79287-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-138-79287-X
Barcode: 9781138792876

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