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Generalized Expected Utility Theory - The Rank-Dependent Model (Hardcover, 1993 ed.)
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Generalized Expected Utility Theory - The Rank-Dependent Model (Hardcover, 1993 ed.)
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Economic analysis of choice under uncertainty has been dominated by
the expected utility (EU) model, yet the EU model has never been
without critics. Psychologists accumulated evidence that individual
choices under uncertainty were inconsistent with the predictions of
the EU model. Applied work in areas such as finance was dominated
by the simpler mean-variance analysis. In the 1980s this skepticism
was dispelled as a number of generalizations of EU were proposed,
most of which were capable of explaining evidence inconsistent with
EU, while preserving transitivity and dominance. Generalized
expected utility is now a flourishing subfield of economics, with
dozens of competing models and considerable literature exploring
their theoretical properties and comparing their empirical
performance. But the EU model remains the principal tool for the
analysis of choice under uncertainty. There is a view that
generalized models are too difficult to handle or incapable of
generating sharp results. This creates a need to show that the new
models can be used in the kinds of economic analysis for which EU
has been used, and that they can yield new and interesting results.
This book meets this need by describing one of the most popular
generalized models -- the rank-dependent expected utility model
(RDEU), also known as anticipated utility, EU with rank-dependent
preferences, the dual theory of choice under uncertainty, and
simply as rank-dependent utility. As the many names indicate, the
model has been approached in many ways by many scientists and for
this reason, consideration of a single model sheds light on many of
the concerns that have motivated the development of generalized
utility models. The popularity of the RDEU model rests on its
simplicity and tractability. The standard tools of analysis
developed for EU theory may be applied to the RDEU model, but since
RDEU admits behavior inconsistent with EU, the field of potential
applications is widened. As such, the RDEU model is not as much a
competitor to EU as an extension based on less restrictive
assumptions.
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