Global Dimensions - Space, Place and the Contemporary World (Paperback, illustrated edition)

The word 'Global' has become a near universal prefix. We see articles and books talking about global marketing, global management, global production - can global globalization be far behind? Certainly we live in a world that that justifies the phrase 'global village', and one too where much that organizations do is, to one degree or another, global. Arrive at the airport in almost any city in the world and you will see the evidence: advertising proclaiming names that are the same the world over (Sony, IBM, Coca Cola, Panasonic and many more). Going global is seen, in the commercial world at least, as a good thing, and certainly a product sold across the globe is likely to produce greater revenue than one confined to a smaller area. Yet there is also a feeling that this universal sameness is a retrograde step, one that acts to dilute valuable individual local culture. Short is Professor in the department of geography at Syracuse University. He takes a broad and constructive view of globalization, setting out to demonstrate that reinforces the power of individual states and fosters a world that thrives on local differences. In a short, well-considered and well-exemplified book he reviews what could be a labyrinthine area and makes it easy to read. It shows in detail how global organizations (Nike's world-wide activities in the production and distribution of shoes is just one example) affect the countries in which they operate. This is one of a series that has adopted a particularly attractive format that seems to make serious study very accessible. (Kirkus UK)

"Globalization" is one of today's most powerful and pervasive ideas - for some a welcome dream, for others a nightmare. The term is used in the popular press, magazines and news reports as a sort of shorthand for saying that the world is becoming more alike. The business press, in particular, insists that we are moving toward a fully integrated global economy. It is also used as a marketing concept to sell goods, commodities and services. "Going global" has become the mantra for a whole range of companies, business gurus and institutions. Globalization is supposed to be bringing everyone closer together and making everywhere the same, but John Rennie Short disagrees, arguing that the world culture of today actually thrives on local differences, that a global polity tends to reinforce - not repress - the power of individual nation states and that the global economy is based in reality on countless localized places scattered throughout the world. The author shows that the concept of globalization as a process that is creating a standardized, more homogenous world is hopelessly unsophisticated, and goes on to suggest that globalization does not so much replace difference with sameness as provide opportunities for new interactions between spaces and locations, new connections between the global and the local, new social landscapes and more diversity around the world rather than less.

General

Imprint:	Reaktion Books
Country of origin:	United Kingdom
Release date:	September 2001
First published:	November 2004
Authors:	John Rennie Short
Dimensions:	210 x 148 x 14mm (L x W x T)
Format:	Paperback
Pages:	192
Edition:	illustrated edition
ISBN-13:	978-1-86189-102-0
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization Books > Earth & environment > The environment > Social impact of environmental issues > General Promotions
LSN:	1-86189-102-4
Barcode:	9781861891020

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