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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Living Dangerously (Paperback, Revised)
Loot Price: R577
Discovery Miles 5 770
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Living Dangerously (Paperback, Revised)
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Loot Price R577
Discovery Miles 5 770
Expected to ship within 18 - 22 working days
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From cholesterol to cancer, asteroids to AIDS, we face more risks
than our grandparents ever dreamed of. But most of us are 200 years
behind the curve when it comes to making intelligent risk-based
decisions: We refuse to fly, but don't wear seat belts in our far
more dangerous cars. We panic about toxic waste dumps, but
collectively smoke a billion cigarettes a year. In this
entertaining and enlightening look at risk in the modern age, John
Ross argues that the burgeoning science of risk assessment has
given us powerful new tools to cope in a complex world, if we could
only learn how to speak the language. Ross examines the building
blocks of this new language, and helps us identify and relinquish
long-held, often pre-set, biological and psychological responses to
risk. Through vivid stories and compelling science, Ross empowers
us to take control of our lives and to exercise our most basic
democratic freedom--the power to make our own decisions--both as
individuals and as a society.
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