Originally published in 1990, this title presents work that bridges
social psychology and organizations. The primary goal is
understanding, but that goal has two opposite sides: understanding
organizations by bringing to bear the concepts and methods of
social psychology (along with other social sciences), and
understanding and developing social psychology by confronting it
with the phenomena of actual organizational life. As such the
authors break down some traditional stereotypical barriers between
the academic world and the business world, between theoretical and
applied research, between laboratory and field, and between various
academic sub-disciplines. The result is a series of challenging
forays into new research domains from which provocative ideas and
provocative phenomena emerge.
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