Nobrow - The Culture of Marketing + The Marketing of Culture (Paperback, 1st Vintage Books ed)

From John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture.

In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where “good” means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker: in short, a culture of Nobrow. Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture–entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others–Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.

General

Imprint:	Random House USA Paperbacks
Country of origin:	United States
Release date:	February 2001
First published:	February 2001
Authors:	John Seabrook
Dimensions:	201 x 132 x 13mm (L x W x T)
Format:	Paperback - Trade
Pages:	240
Edition:	1st Vintage Books ed
ISBN-13:	978-0-375-70451-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Promotions
LSN:	0-375-70451-5
Barcode:	9780375704512

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