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Books > Business & Economics > Business & management > Sales & marketing

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How to Prepare a Marketing Plan 5th Edition (Hardcover, 5th Revised edition) Loot Price: R2,027
Discovery Miles 20 270
Repayment Terms: R190 pm x 12*
How to Prepare a Marketing Plan 5th Edition (Hardcover, 5th Revised edition): John Stapleton

How to Prepare a Marketing Plan 5th Edition (Hardcover, 5th Revised edition)

John Stapleton; Revised by M.J. Thomas; Michael J. Thomas

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Loot Price R2,027 Discovery Miles 20 270 | Repayment Terms: R190 pm x 12*

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Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.

General

Imprint: Gower Publishing Ltd
Country of origin: United Kingdom
Release date: February 1998
Authors: John Stapleton
Revised by: M.J. Thomas
Authors: Michael J. Thomas
Dimensions: 177 x 254 x 27mm (L x W x T)
Format: Hardcover
Pages: 352
Edition: 5th Revised edition
ISBN-13: 978-0-566-07784-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-566-07784-1
Barcode: 9780566077845

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