Advertising, which developed in the late eighteenth century as an
increasingly sophisticated and widespread form of brand marketing,
would seem a separate world from that of the 'literature' of its
time. Yet satirists and parodists were influenced by and responded
to advertising, while copywriters borrowed from the wider literary
culture, especially through poetical advertisements and comic
imitation. This 2007 study to pays sustained attention to the
cultural resonance and literary influences of advertising in the
late eighteenth and early nineteenth centuries. John Strachan
addresses the many ways in which literary figures including George
Crabbe, Lord Byron and Charles Dickens responded to the commercial
culture around them. With its many fascinating examples of
contemporary advertisements read against literary texts, this study
combines an intriguing approach to the literary culture of the day
with an examination of the cultural impact of its commercial
language.
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