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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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The Economics of Leisure and Tourism (Paperback)
Loot Price: R1,322
Discovery Miles 13 220
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The Economics of Leisure and Tourism (Paperback)
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This text assuming no prior knowledge of economics, applies and
sets economics in the context of the leisure and tourism
industries. There is an emphasis on economics for management and
marketing and an economic analysis of current issues, such as
environmental issues and sustainable tourism. Containing chapter
objectives, chapter summaries, review questions and case studies
the book is intended to give students an accessible introduction.
The issues that are tackled will affect the sector into the next
century, including globalization, virtual leisure, and the grey and
green revolutions. Essentially a text in applied economics, it
explains the necessary economic theories from first principles and
applies them to a range of leisure and tourism problems and issues
at the consumer, business, national and international level. Areas
covered include: consumers, suppliers and markets; reasons for
market intervention; analysis of the operation environment; market
strategies; economic impacts; environmental issues; and strategies
for green leisure and tourism provision. The text is international
in its outlook, taking examples from Brazil, China, India and
Japan, as well as Europe and the USA, to illustrate multinational
provision, tourism and leisure as strategies for economic
development, and emerging markets. It also contains features
designed for ease of student use such as: diagrams, data and news
cuttings, summaries of key points and short answer questions.
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