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Books > Business & Economics > Business & management > Sales & marketing
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How to Write a Marketing Plan - Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Hardcover, 7th Revised edition)
Loot Price: R1,080
Discovery Miles 10 800
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How to Write a Marketing Plan - Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Hardcover, 7th Revised edition)
Series: Creating Success
Expected to ship within 10 - 15 working days
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A step-by-step guide to creating a successful marketing plan: from
carrying out a marketing audit, setting objectives and devising
budgets to writing, presenting and implementing the plan. How to
Write a Marketing Plan includes advice on producing mini-plans and
the most current information on email marketing, web usage, mobile
commerce and social media. This 7th edition now features even more
practical exercises, useful templates, and top tips to help you
develop this all-important business skill. Including helpful
chapter summaries and a detailed sample marketing plan, it is
essential reading for anyone who wants to boost their product or
business. The Creating Success series of books... Unlock vital
skills, power up your performance and get ahead with the
bestselling Creating Success series. Written by experts for new and
aspiring managers and leaders, this million-selling collection of
accessible and empowering guides will get you up to speed in no
time. Packed with clever thinking, smart advice and the kind of
winning techniques that really get results, you'll make fast
progress, quickly reach your goals and create lasting success in
your career.
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